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The evaluation of sites and their market enviroment regarding
their potential and competition is ispacom's speciality. The
influencing factors are numerous:
- Is there enough potential around the
site? Potential is estimated from the population in the catchment
area and so-called "visitors" - i.e. people working in the area.
- Are there any competing companies? Only
on a map can one see the real spatial relationship to one's
competition.
- What is the strategy to come up against the
competition? The information about the social and demographic
environment gives an advantage to create the optimal product
portfolio.
- Are there agglomeration effects to
expect? Positive agglomeration effects can be seen on the map
showing the various locations of synergetic businesses close to
the site.
- How is the quality of the transport
connection at the site? ispacom helps organisations estimate
accurate infrastructural information, e.g., public transport,
highway access and sufficient number of car parks that are
success factors in any given location.
We offer services to large corporations as well as to the single
shop owners who know their neighborhoods. We provide business owners
who are not on site with all relevant spatial information to
recognize and understand their business environment for better
decision making.
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