Geo-marketing | ||
Geo-marketing is an innovative method of integrating Geographical intelligence into all marketing aspects including sales and distribution. The main focus of Geo-marketing is to exploit the
designated market
area to it's maximum potential. Geo-marketing begins with the discovery of raw potential on the assumption that "birds of a feather flock together", i.e., similar potential customers may or could inhabit the same geographical area. Customer segmentation is analysed on social and demographic characteristics found in the defined areas. Geo-marketing is one of ispacom's core competence . We connect and analyse your customer data with the given market information based on the territoral reference. We then map your customers and your market potential! Other benefits of GIS include:
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